If you run a website, you know that the content must be well written and designed to keep visitors' and customers' attention. But if your pages are too big, or you have oversized images that are making your visitors wait, your website will be overlooked, and the visitor will soon skip to your rivals' website.

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In order to keep your visitors' attention, you need to optimist your web pages so that they load as quickly as possible, and run smoothly.

By following these techniques, you can expect to:

• Keep visitors interested in your website.
• Keep your customers attention right through to the shopping cart.
• Have quick loading web pages and images.
• Save storage space on your host.
• Cut your monthly bandwidth usage.
• Have an error free website.

There are many steps in optimizing a website and its' coding, but the following techniques are a select few that have been tested and have been proven to improve web page loading times.

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Optimising Images.

One very easy method of optimizing a website is to use images that are of good quality, but have a small file size. When producing images for the web, take into consideration the actual dimensions that the image will appear on the screen. You can set these dimensions in your favorite imaging software so that you won't have to crop or resize the image when it comes to loading it on the web page.

Another factor of image loading times is the image format. There is much speculation about what image format is the "optimum" format for the web, but the answer depends on what you want the image to look like and in what context in the image will be used.

If for example, you have images of products on an e-commerce web page with dimensions of 150 pixels width by 200 pixels height, the best format would probably be JPG (JPEG). But if you have for example, a logo that requires transparency, the best format would probably by PNG.

As a general rule, all GIF formatted images should be replaced by the PNG format. This is due to the PNG format being more efficient when it comes to saving the image data.

When saving JPG formatted images, use options such as the "Save for web" function (Adobe Photoshop) to lower the file size of the image.

Optimising HTML and PHP code.

The main structure of a website comes from the HTML coding. With overly complicated and error ridden coding, comes slow loading pages and large file sizes.

By optimizing your HTML and PHP code, you can have faster loading web pages. Here are some examples on how to optimise your code:

Remove unnecessary white space.

By removing white space such as unnecessary indents (tabs) and line-breaks, you can lower your web page file size considerably. Although white space is preferred by web designers to navigate through code more efficiently, a large amount of it can add to file size, and will start to slow your web pages down.

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